In this episode, we sit down with world-renowned negotiation expert Simon Horton, author of The End of Conflict and The Leader’s Guide to Negotiation, to uncover the most common (and costly) mistake people make in negotiation.
Learn to move beyond the typical haggling approach and discover more effective negotiation skills. The video emphasises the significance of emotional intelligence in fostering mutually beneficial agreements. Gain insights into negotiation outcomes to make your next client meetings more productive.
🔥 Discover:
- Why the “arm-wrestle” approach fails in both business and personal life
- The powerful IVB³ framework for win-win negotiation
- How AI is already transforming peace talks, business deals, and even political agreements
- What true rapport really means—and how to build it fast
- How AI could help us resolve everything from workplace conflict to global wars
Whether you're navigating a salary discussion, a business deal, or a tough conversation at home, this episode will change how you negotiate forever.
📚 Grab Simon’s New Book
🧠 The End of Conflict: How AI Will End War and Help Us Get on Better
👉 Available now at https://www.theendofconflict.ai (negotiate a discount!)
👤 About Simon Horton:
Simon has trained hostage negotiators, worked with the British Army, advised global banks like Goldman Sachs, and now brings his negotiation wisdom into the AI age.
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Host: Jatinder Palaha Digital Business Coach - https://www.jatinderpalaha.com
Digital Rapport® podcast: https://digital-rapport.com/